Rolex and The Masters

The Masters is one of the four major championships in men’s professional golf. The 2018 Masters will be the 82nd time the tournament has been played since it was founded in 1934 and tees off on the 5th April with the final rounds on the 8th April 2018.

Rolex’s immense involvement in golf is deep-rooted and has shown strong support for top-level players, the main professional tours and governing bodies. For more than 50 years Rolex has been at the very heart of the sport and sponsored the finest events in the golfing world successfully creating partnerships with some of the world’s top athletes. The association with golf began in 1967 when the company presented Arnold Palmer with a gold Oyster Perpetual to honour his achievements.

The Masters Tournament, played at Augusta National Golf Club, is the only Major held at the same venue each year. Created in 1934 with an invitation-only policy, the 72 par tournament attracts golf’s elite and produces some of the most memorable moments in the history of the game. All of the best-known players of our time have left their mark there, but only one winner leaves with the famous Green Jacket. For many, the week turns into a celebration where nothing else matters and eyes are glued to the screen or course, if they’re lucky enough to attend. Originally, the course was a plant nursery. To pay homage to the green history, each hole is named after a tree or shrub. Since 1940, the course has grown 635 yards, beginning at 6,800 yards and most recently measuring 7,435 yards.

In 1937 the Augusta National members started wearing green jackets to stand out. The iconic green jacket has been awarded to the champion every year since 1949. Every year, the previous years’ winner puts the green jacket on the new winner unless you win two years running like Jack Nicklaus who proceeded to put the jacket on himself! The jacket is kept by the winner for one year and is allowed to wear it whenever they leave the house for an event After one year passes, the winner must return the jacket to the club where it will be available for them to wear for the Champions Dinner.

Golfing Rolex wearers over the years……….

Jack Nicklaus is a golfing icon. A six-time Masters Champion, Nicklaus has won more than any other golfer. He’s also a Rolex fan, having worn his Rolex Day-Date for almost 50 years now.

Arnold Palmer passed on 2016 but he was a golf legend well before then. He was inarguably one of the greatest players in the history of the sport and won the Masters four times. “The King” is considered one of the first ‘successful’ golfers, helping popularize the sport in the 1960s. Arnold Palmer was a lifelong Rolex ambassador, and his personal watch was a yellow-gold Rolex Day-Date.


Gary Player is a three-time Masters Champion. Known as one of “The Big Three,” along with Jack Nicklaus and Arnold Palmer, Player is a golf legend. Rolex added him to their list of brand ambassadors back in 60s, and he’s been a fan ever since.

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Considered one of the greatest golfers to play the game, Tiger Woods has won four Masters Tournaments. He has been a brand ambassador for several watch brands in his 20-year career, For Rolex, Woods wears a  Rolex Deep-sea.

Three-time Masters Champion Phil Mickelson won his first Masters in 2004 and then again in 2006 and 2010. He was inducted into the World Golf Hall of Fame in 2012. He is a Rolex brand ambassador, and he’s particularly partial to his gold Rolex Cellini Danaos. One of the more formal watches not only for Rolex but seen on athletes. He wears the Cellini while on the course and has been seen wearing a Datejust off the course. His Cellini is a manual wind watch. Being manually wound, the watch is not affected by the shock produced by striking a club against the golf ball.

Adam Scott made history when he became the first Australian golfer to win the Masters in 2013. He showed off the Rolex DeepSea Sea-Dweller on his wrist when putting on his green jacket.

Jordan Spieth won the 2015 Masters becoming the second youngest champion to win the tournament at 21. He chose to sport the Rolex Explorer II with a white dial at his own green jacket ceremony. The modern Explorer II features a large orange 24-hour hand, mirroring the original Explorer II from 1971. This timepiece was designed to exceed in extreme conditions but is stylish enough to wear anywhere.

Another golfer with eclectic style on the golf course is Rickie Fowler, he is also known for his collection of Rolex watches. He has been sponsored by Rolex for a few years and has quite the collection. The current world number eight has three Milgauss, two Submariners, one Deep Sea and one Daytona! He has been known to show off various pieces from his collection across his social media accounts.

Justin Thomas started to play golf when he was 2 and currently sits in position number 2 in the world rankings. He became the third youngest player to make the Wyndham Championship cut in 2009 with a first round score of 65. He made the jump from amateur player to pro in 2013 and has played in over 75 different event; including his debut at the Masters in 2016.
He sports a Yacht-Master and Daytona.

 

It’s safe to say the Masters this year is definitely going to be one to watch……….literally.