This would appear to be quite self explanitory however there are a few things a potential buyer should be aware of before purchasing a quality watch. The major watch brands have appointed agents who sell watches brand new and the price is set according to the manufacturers list price. A watch purchased in this way will have a manufacturers warranty, normally for 2 years, starting from the date of purchase. Websites like offering major watch brands at discounts are not agents of the manufacturer and not authorised to sell there watches brand new however they may have authorised agents that they deal with to obtain discounts and may advertise the watches as new on the basis that they are merely an intermediary. If the watches are described as unused they are either watches that have been sourced from an agent of the manufactuer and held in stock by the dealer or sourced to order by the dealer to meet customer demand. In the case of watches held in stock there may be some time elapsed from when the authorised agent dated the paperwork and the end customer receives the watch. In the eyes of the manufacturer the watch is sold on the date it leaves their agent and this is without exception. At the Watch Agency we work to get the best deals for our clients and this to us means saving money without compromising on the quality of goods or service. As we are not an agent of any of the major watch brands any time elapsed on the warranty we will make this up with our own gurantee however the amount off time is normally minimal and if a significant amount of time has elapsed this will be made clear at the time of purchase.