Quality watches as with most designer or coultre goods are counterfeited by organisations globally but often in the far east where regulating authorities do less to stamp out these activities. These are produced and sold at a fraction of the cost of the original branded watches and therefore a market exists for these goods. This not only poses a problem for the manufacturers of genuine watches but can also cause the potential buyer a problem if they wish to get the best deal available without buying a conterfeit watch. Clearly this applies to purchasing a new or a second hand watch and it is important to consider who you are buying from before making a decision. If you are purchasing a new watch then the manufacturer has authorised agents who can sell you an authentic branded watch, if you are in any doubt whether or not the company is an agent you can check this directly with the manufacturer. However there are many buyers who do not wish to pay the retail price and so either look for a discounted new watch or a pre owned equivalent. There are some good deals around but make sure you are happy that the supplier. Unless you are a watch expert it is not advisable to purchase form a private individual as although they well be legitimate it is possible they may unwitingly be in possesion of a counterfeit item and as a private seller there responsibility for knowing what they are selling may well be deminished and they may also be very difficult to trace if you want your money back.